Archive for August 2009

What’s so bad about the ‘F’ word?

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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How well do you know your audience?

How Gamma are you? According to GammaWomen.com I’m 100% Gamma. I stumbled upon this website through BrisbaneWoman.com (thanks Kylie!). So what has this got to do with my blog and marketing? Well the fact I’m even blogging about this site and the gamma concept appears to prove their point…

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