Archive for March 2013

Social Media Policies

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams. In my experience “Web 2.0 technologies” traditionally haven’t been well understood, therefore are either ignored entirely, poorly implemented (i.e. become a push communication tool rather than a way to engage conversation) or get banned totally.

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What’s Google got to say about you?

Let’s face it, there’s not much you can’t find on Google these days. Google has a nifty way of piecing together an online picture of you. Understanding what Google says about you is important. With the rapid growth of social media, it’s no longer just something for celebrities and senior executives to be concerned with.

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