Posts by Lesleigh Ross

Metro North Hospital and Health Service

Delivery and implementation of an outpatient scheduling solution at the Royal Brisbane and Women’s Hospital as part of a statewide electronic medical record program. Contributed to the establishment of and managed a multidisciplinary team of technical, clinical and business representatives through the design, development and implementation stages of project delivery. Engaged internal and external stakeholders…

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Unity Water

Conducted a review of the effectiveness of the communications strategy for Unity Water’s recently established Enterprise Program Management Office. Developed a roadmap to support enhancement of PMO capability as well as a communication framework and toolkit for use in PMO projects to enable future delivery. In August, provided emergency relief and business change recovery by…

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Telstra

Planned, managed and delivered key products of the Fixed Voice Transition-In Project for the Queensland Department of Transport and Mains Roads. Led the requirements definition, development and implementation of the operational documentation for a variety of technical and non-technical audiences.

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Stand up and Swear

25 November marks the beginning of 2014 White Ribbon campaign. I had the privilege of running the Queensland White Ribbon campaign in 2009 and provided some support again in 2012. The prevention of domestic and family violent is a passion of mine and again this year I am challenging you to take a stand a swear “Not Violent, Not Silent”.

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Social Media Policies

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams. In my experience “Web 2.0 technologies” traditionally haven’t been well understood, therefore are either ignored entirely, poorly implemented (i.e. become a push communication tool rather than a way to engage conversation) or get banned totally.

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What’s Google got to say about you?

Let’s face it, there’s not much you can’t find on Google these days. Google has a nifty way of piecing together an online picture of you. Understanding what Google says about you is important. With the rapid growth of social media, it’s no longer just something for celebrities and senior executives to be concerned with.

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Why your web host is worth their weight in gold

A colleague sent me a slightly frantic email about a website they had been trying to get up and running. I got the details I needed and had a look under the hood per se. I contacted the web host and requested they make the server changes and was promptly told this was a CMS issue and not their problem… I need to say, this isn’t a provider I ever use and after my recent encounter would never use and hell would freeze over before I would recommend them to worse enemy.

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Is email marketing still relevant?

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns.

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