Across News

 

Making headway and keeping things easy

By Lesleigh Ross | Feb 27, 2013

about using Headway Themes for WordPress; I was told that their IT guru said Headway makes updating websites impossible. I haven’t laughed so hard in a long time (and suspect their guru was touting for business).

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Worth their weight in gold

Why your web host is worth their weight in gold

By Lesleigh Ross | Feb 20, 2013

A colleague sent me a slightly frantic email about a website they had been trying to get up and running. I got the details I needed and had a look under the hood per se. I contacted the web host and requested they make the server changes and was promptly told this was a CMS issue and not their problem… I need to say, this isn’t a provider I ever use and after my recent encounter would never use and hell would freeze over before I would recommend them to worse enemy.

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Is email marketing still relevant?

Is email marketing still relevant?

By Lesleigh Ross | Feb 19, 2013

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns.

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Writing content for a blog is easy

5 tips for developing easy blog content

By Lesleigh Ross | Dec 24, 2012

With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings. Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’.

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Comparing Apples and Oranges

Comparing apples and oranges

By Lesleigh Ross | Dec 20, 2012

I received an email from an industry group I’m subscribed too. Well two emails, with slightly different subject lines. I’ve met the person who normally sends the eBlasts through industry events. That was a point of intrigue, although not my point. Same person, different yet similar subject lines. Why do I even care or bothering to comment? Because I ignored the first one as “bleh, I’ll add it to my read later folder, it’s an eBlast”, and the second one although mildly different I opened.

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But it's the latest trend?!

But it’s the latest trend!?

By Lesleigh Ross | Oct 24, 2012

As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?

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But it’s the latest trend!?

By Lesleigh Ross | Apr 10, 2012

As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?

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Split Testing

How many ways do you split?

By Lesleigh Ross | Apr 5, 2012

What makes you open an email? Do you do that last minute email check before you head off to bed? Maybe I’m just weird? I normally skim the sender, subject line and I have the mini-preview setting on my primary inbox……I know, I know, I should be off and counting z’s. Some subject lines are just too tempting! Do you know what makes your readers open up?

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LinkedIn

Are you LinkedIn?

By Lesleigh Ross | Mar 26, 2012

LinkedIn has grown and evolved a lot over the past few years. I seem to be talking about it more and more as a viable social media channel with clients and colleagues. Admittedly, I don’t post a lot on my LinkedIn profile; I joined in 2009 because that’s what everyone was doing and I like playing with new toys. The way I use LinkedIn in 2012 is very different to how I used it when I first joined. Like most social media channels, it’s grown and evolved into a useful tool. I login most days to the industry headlines that trend and I use it a lot for research.

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