Across News



What’s in a name?

By Lesleigh Ross | Mar 21, 2012

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

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By Lesleigh Ross | Feb 24, 2012

Leigh designed and implemented portfolio-, program- and project-level engagement strategy and plans, and national consultation frameworks for clinical, non-clinical, technical and non-technical audiences for national ehealth programs, providing support a three program portfolio operating with 13 concurrent projects.

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White Ribbon Queensland 2009

By Lesleigh Ross | May 18, 2010

I had the privilege of coordinating the 2009 Queensland White Ribbon Campaign. Holistically the 2009 campaign grew more than 350%.

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You can’t MAKE something go viral

By Lesleigh Ross | May 7, 2010

Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.

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Love is in the air…

By Lesleigh Ross | Feb 12, 2010

With the shops littered with red hearts, chocolate roses and cards with soppy messages, you would think this is the most romantic time of the year. For the most part, I firmly believe Valentine’s Day is a Hallmark holiday and believe that showing love and appreciation for the people in your life should happen every…

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Feeling Overwhelmed, and Conquering It!

By Sandy Ross | Oct 19, 2009

Like most people I know, I’m really busy. I run my professional practice, put my family high on my priority list, and run several online businesses as well. There is so much to do every day and it’s no wonder I often feel pressured, and sometimes overwhelmed. Then I procrastinate about the jobs that are…

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White Ribbon

My White Ribbon Story

By Lesleigh Ross | Oct 11, 2009

Until a few months ago I didn’t realise how deeply this particular issue plagues our communities. It’s just something we don’t talk about. When was the last time you spoke about domestic violence over coffee or dinner with your friends? Funnily enough, it’s something I’ve been talking about more and more. The thing that’s blowing my mind is that pretty much everyone I’ve spoken to it about has a story to share…

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The best autoresponder

By Sandy Ross | Sep 17, 2009

One of the reasons I’ve always delayed communicating with my client list is that the autoresponder products on the market make it hard, frankly. I know that the can-spam acts in various countries apparently make it necessary to double opt-in to lists. I found that enormously frustrating, because my one-on-one clients actually give me a…

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Looking for a new anti-virus suite? YOU NEED TO READ THIS FIRST!

By Lesleigh Ross | Aug 25, 2009

I’ve found an anti-virus so good it crashes your system on the reboot after install, and, and, and, then when you try and uninstall it leaves little bits of the program that continue to screw up your system and mess with your head in the process.

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