Internet Marketing

How many ways do you split?

What makes you open an email? Do you do that last minute email check before you head off to bed? Maybe I’m just weird? I normally skim the sender, subject line and I have the mini-preview setting on my primary inbox……I know, I know, I should be off and counting z’s. Some subject lines are just too tempting! Do you know what makes your readers open up?

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What’s in a name?

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

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You can’t MAKE something go viral

Have you ever tried to MAKE a child eat something they didn’t want to? Pushing it up hill, aren’t you? Same thing with goes with social media and viral campaigns—you can’t MAKE it happen…you can however, do a few things to encourage the process along.

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What’s so bad about the ‘F’ word?

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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