Marketing

But it’s the latest trend!?

As long as it rhymes it doesn’t need to make sense right? It seems like it’s the latest craze to mispronounce words. As Marketers, Publicists, PRs, Advertisers, Copywriters or as we often get called, wordsmiths and spin doctors, do we not have a responsibility to uphold the integrity of the written word?

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How many ways do you split?

What makes you open an email? Do you do that last minute email check before you head off to bed? Maybe I’m just weird? I normally skim the sender, subject line and I have the mini-preview setting on my primary inbox……I know, I know, I should be off and counting z’s. Some subject lines are just too tempting! Do you know what makes your readers open up?

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What’s in a name?

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

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What’s so bad about the ‘F’ word?

I’ve had a few interesting offline conversations with colleagues about my recent post “How well do you know your audience?”. Apparently the referencing of two “women” sites in the opening paragraph set up my post as a “feminist rant”. I may be naive but how does a review post on marketing psychographics equate to feminism? Isn’t perception such a wonderful thing? The thing is perception and assumptions can be deadly in a campaign and marketing in general.

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How well do you know your audience?

How Gamma are you? According to GammaWomen.com I’m 100% Gamma. I stumbled upon this website through BrisbaneWoman.com (thanks Kylie!). So what has this got to do with my blog and marketing? Well the fact I’m even blogging about this site and the gamma concept appears to prove their point…

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