Uni Life

Are you LinkedIn?

LinkedIn has grown and evolved a lot over the past few years. I seem to be talking about it more and more as a viable social media channel with clients and colleagues. Admittedly, I don’t post a lot on my LinkedIn profile; I joined in 2009 because that’s what everyone was doing and I like playing with new toys. The way I use LinkedIn in 2012 is very different to how I used it when I first joined. Like most social media channels, it’s grown and evolved into a useful tool. I login most days to the industry headlines that trend and I use it a lot for research.

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What’s in a name?

While the jury is still out on KFC’s Goodification campaign, it has created a bit of controversy for itself with their YouTube “What is Goodification” clip and well the creative licence taken with the English language throughout the campaign.

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