Posts Tagged ‘communication’

Social Media Policies

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams. In my experience “Web 2.0 technologies” traditionally haven’t been well understood, therefore are either ignored entirely, poorly implemented (i.e. become a push communication tool rather than a way to engage conversation) or get banned totally.

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Is email marketing still relevant?

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns.

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