Posts Tagged ‘social media’

Social Media Policies

More and more Australian companies are using social media to engage with customer base yet shy away from it internally. It seems to be one of those things that still strikes fear into the hearts of many executive teams. In my experience “Web 2.0 technologies” traditionally haven’t been well understood, therefore are either ignored entirely, poorly implemented (i.e. become a push communication tool rather than a way to engage conversation) or get banned totally.

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What’s Google got to say about you?

Let’s face it, there’s not much you can’t find on Google these days. Google has a nifty way of piecing together an online picture of you. Understanding what Google says about you is important. With the rapid growth of social media, it’s no longer just something for celebrities and senior executives to be concerned with.

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Is email marketing still relevant?

With social media becoming the status quo of communication, is email marketing even worth bothering with? I’ve been hearing for a few years that the death of email marketing is imminent. I still think it’s alive and kicking based on the amazing results from client campaigns.

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5 tips for developing easy blog content

With the continued updates to Google’s mono-coloured zoo of search engine algorithms and optimisation, developing and posting regular, quality content has never been more important for your search engine rankings. Writing doesn’t have to be your forte to blog. You don’t even have to be a ‘writer’.

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Comparing apples and oranges

I received an email from an industry group I’m subscribed too. Well two emails, with slightly different subject lines. I’ve met the person who normally sends the eBlasts through industry events. That was a point of intrigue, although not my point. Same person, different yet similar subject lines. Why do I even care or bothering to comment? Because I ignored the first one as “bleh, I’ll add it to my read later folder, it’s an eBlast”, and the second one although mildly different I opened.

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